Vichy (Ad)
Vichy’s interactive advertorial aims to promote Vichy Laboratories’ suncream. This advertising insertion appears in the July/August issue of Esquire Spain for iPad.
This interactive add gets to promote the Vichy’s scream and its formats in a very dynamic way. The user has to tap on every bottle in order to reveal a different format of the product.
Client
Vichy Laboratories
Vichy’s interactive advertorial aims to promote Vichy Laboratories’ suncream. This advertising insertion appears in the July/August issue of Esquire Spain for iPad.
Technology & Design
This advertorial shows a very clear and dynamic design that perfectly promotes the main features of Vichy’s product and, in the meantime, it gives the user the opportunity of manipulating and playing with the page. Therefore, the consumption of this interactive add becomes something entertaining and enjoyable.
Every time the user taps on one of Vichy’s products, an animation is activated so that a new format of the product is revealed before the reader’s eyes.
