Seagram’s Gin (Ad)
The advertising insertion was made to promote Seagram’s Gin. The ad appears within the November, 2013 issue of DON, a native publication for iPad.
This interactive ad gets to attract the reader due to its realism and it entertains him so that he interacts with the ad itself and stays longer visualizing it.
Tablet Army develops this ad with huge realism in order to promote Seagram’s Gin. The insertion wants to make readres believe they really have a Seagram’s product in their own hands.
Technology & Design
This proposal’s aim is to promote, in a very realistic way, Segram’s Gin.
By using the gyroscope technology, the iPad allows the user to manipulate the liquid inside the gin’s bottle, as if he would really have a Seagram’s product in his hands.