Anuncio Salvatore Ferragamo
This interactive advertorial was made for the perfume ‘Acqua Essenziale’ from Salvatore Ferragamo. The insertion appears in the April, 2013 issue of Esquire Spain for iPad.
Here one can observe an advertising proposal with a huge realism that allows the user to interact with the Acqua Essenziale’s bottle and manipulate its content. The reader, by moving his finger on the perfume, may alter the amount of liquid the bottle has. Therefore, we get to create an appealing and entertaining insertion the user enjoys and gets surprised by.
Client
Salvatore Ferragamo
This interactive advertorial was made for the perfume ‘Acqua Essenziale’ from Salvatore Ferragamo. The insertion appears in the April, 2013 issue of Esquire Spain for iPad.
Technology & Design
This interactive advertorial is expressed through a very appealing and clear design, that seeks for the maximum realism and interaction with the product’s user; therefore, we get the reader to believe that he really has a Salvatore Ferragamo’s perfume in his hands.
Such interaction allows the user to willingly manipulate the Acqua Essenziale’s content, by moving his finger along the bottle. By doing so, an animation allows to visualize how the amount of liquid changes little by little regarding the user’s interaction. Thanks to this entertaining insertion, a longer consumption of the advertorial by the reader is promoted.
