Carolina Herrera (Ad)
This advertising insertion aims to promote Carolina Herrera’s perfume ‘Eau de Parfum Sublime’. The ad appears in the May, 2013 cover of Harper’s Bazaar Spain for iPad.
Carolina Herrera’s interactive ad gets to surprise and impact the reader of the magazine since it is unexpectedly generated and it is naturally integrated into the publication’s cover.
CH’s interactive ad promoting ‘Eau de Parfum Sublime’ appears in the May, 2013 cover of Harper’s Bazaar Spain for iPad.
Technology & Design
This interactive advertising insertion takes advantage of its appealing and colorful design in order to perfectly harmonize with the unique style of Harper’s Bazaar cover.
Moreover, the ad not only succeeds in getting naturally integrated into the publication (as a regular content), but also in promoting the brand, Carolina Herrera, and its main features.
Finally, because of the insertion’s beauty and dynamism, the user will have a very enjoyable experience when visualizing it, and the insertion will stay longer in his memory.